01
Website
Waypoint CMS, copy, hosting/domains, and SEO/lead-path maintenance so the site takes intros seriously.
The public site and the path that captures the inquiry.
Owner-light marketing infrastructure
The backbone that runs the site, lead path, CRM, ads ops, and content cadence.
Waypoint sells a productized marketing stack any serious business can buy. Not agency theater, and not a promise of new customers tomorrow.
Three products
Buy the backbone. Keep the boundaries.
Platform pieces — CRM, inquiry routing, messaging, scheduling, analytics, local SEO — hold the stack together. They are not a fourth SKU.
02
Meta Ads management
We create and manage advertising for practical CPL, volume, and quality.
Management fee is separate from media spend — and separate from Social.
03
Social
$1,500 · 3 posts/week. Filming can feed Meta creative when you buy both.
Social does not include ad management or a media budget.
How it works
Scope the product. Launch the stack. Run the system.
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Scope
We name the product(s) and the boundary. You keep the business. We do not sell a discovery retainer as the default SKU.
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Launch the template stack
Site, lead path, CRM, ads ops, and/or content cadence — installed as systems we actually run.
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Run & report
We operate the backbone. You still own the offer, fulfillment, and the calls only an owner can make.
Fit
Built for serious operators. Not for spam-seekers.
Built for
- Owners and operators who want a reliable marketing backbone
- Any serious business that can name a need — site, ads ops, content cadence
- People who want productized delivery, not a bespoke agency relationship
Not a fit
- “New customers tomorrow” shopping and lead-gen spam
- Growth-hacking theater, awards walls, or vague full-service retainers
- Anyone who wants the Waypoint logo on their ads as the idea
Proof, without the brochure
Outcome shape — not a logo wall.
- A lead path that routes a real inquiry instead of dumping it in a generic inbox
- Site and CRM as one backbone, not a brochure taped to a spreadsheet
- A content cadence you can count on when you buy Social ($1,500 · 3 posts/week)
- Ads ops with a management fee you can see, separate from media spend
Current work includes fitness and martial arts. That’s portfolio reality, not a homepage fence — the door is open to any serious business.
Inquiry
Start an inquiry
Tell us the business, the need, and enough context to answer with a scoped yes or no. The Waypoint team replies within one business day (Tue–Fri).
Already working with us? Choose existing-project support. Same form, shorter fields.